1. What is a Virtual Market Center (VMC)?
Virtual Market Center (VMC) is a live, interactive and immersive virtual platform and mobile app that enables businesses to create, activate, and operate interactive virtual experiences for products and real estate. It allows users to invite, show, share, train, entertain, and connect live in real time with customers, dealers, and stakeholders from anywhere.
2. Who is VMC designed for?
VMC is designed for owners and operators of physical or digital spaces used to market, sell, educate, or showcase products or real estate, including:
- Owners and operators of permanent showrooms
- Participants in temporary showrooms and trade shows
- Suppliers, wholesalers, manufacturers, and brands
- Brands marketing interior products (furniture, décor, wall art, lighting, furnishings)
- Brands marketing building finishes (appliances, surfaces, cabinetry, slabs, tiles, plumbing fixtures)
- Real estate industry (residential, commercial, mixed-use, hospitality, development)
VMC supports B2B, B2C, and D2C engagement.
3. Is VMC a virtual tour platform?
Yes — and much more.
VMC is an interactive virtual tour experience for consumer goods products and real estate. It activates digital twins and transforms them into revenue-driven sales and marketing tools through live walkthroughs, invitations, analytics, training, and real-time interaction.
4. Do I need to already have a virtual experience to use VMC?
No. You have two options:
- Use VMC to activate an existing digital twin or virtual tour
- Have VMC create a new interactive virtual experience using your 3D product models or real estate data
5. Why do both options exist (activation vs creation)?
The goal is flexibility.
- Some users already have virtual content and want to activate it
- Others want VMC to build a virtual experience from scratch
Both paths lead to a live, always-open interactive virtual environment.
6. What is a digital twin?
A digital twin is a realistic virtual replica of a physical space that allows live walkthroughs, sharing, training, and interaction without physical limitations.
7. What if I do not have 3D models of my products?
VMC can assist in producing 3D models. Once created, these models can be reused across multiple rooms, environments, collections, and virtual experiences.
8. Can products or properties be shown in different environments?
Yes. Products and properties can be placed in multiple context-appropriate virtual environments to demonstrate scale, finishes, layout, and usage.
9. How do customers or visitors enter a virtual experience?
Visitors can enter:
- Via invitation, link, or QR code
- For limited or unlimited time
- 24/7 / 365
They may enter independently or as part of a scheduled live session.
10. What happens when someone enters a virtual experience?
The designated sales representative or host:
- Receives a real-time notification
- Can connect live instantly
- Can share and switch between multiple virtual experiences
- Can walkthrough the experience together
11. Can visitors invite others to join?
Yes. Visitors can invite colleagues, partners, consultants, or decision-makers instantly.
12. Can sales reps show more than one virtual experience?
Yes. Sales reps can:
- Switch rooms or collections
- Show additional products or properties
- Move visitors to other experiences
- Introduce related offerings instantly
13. Can meetings be scheduled inside a virtual experience?
Yes. Hosts can schedule meetings and meet visitors inside the virtual experience.
14. What information is available through interactive tags?
Interactive tags can include:
- 3D spinning product models
- Product videos and images
- Descriptions and specifications
- Optional pricing
- QR codes for AR
- Live connection with host or dealer
15. Can pricing be shown or hidden?
Yes. Pricing visibility is fully controlled and can be enabled or disabled at any time.
16. Can dealers use virtual experiences?
Yes. Dealers can:
- Use supplier-provided experiences
- Share with customers
- Connect live with suppliers
- Show more products without physical samples
17. How do wholesalers and distributors use VMC?
Wholesalers and distributors can:
- Produce virtual experiences
- Share them with dealers
- Enable dealers to show end users
- Expand product visibility without samples
18. What is “Shop by Product”?
Shop by Product allows users to instantly place and share a specific product, including:
- Spinning 3D model
- Product video
- Images in multiple environments
- AR QR code
19. What is “Shop by Sectional Room”?
Shop by Sectional Room uses AI-generated environments to place multiple products together, allowing users to:
- Create collection-based environments
- Show products in context
- Share instantly with customers
20. What does the VMC dashboard do?
The dashboard enables users to operate their business 24/7/365, including scheduling meetings, sending invitations, tracking analytics, managing experiences, showing pricing, sharing content, connecting customers to dealers, and more.
21. How do users sign up and log in?
Users sign up through the VMC platform and securely log in via web or mobile app.
22. What is an animated flythrough and why is it important?
An animated flythrough provides a quick overview of the experience before entering interactive mode.
23. How is VMC used for training?
VMC is used to train internal teams, dealers, product launches, and partners—without travel.
24. How can suppliers train dealer sales teams?
Suppliers train dealers live using the same environments used with customers.
25. What are tutorials?
Tutorials are step-by-step guides to help users learn VMC features.
26. Is there a geographic limitation?
No. VMC is accessible globally.
27. How do I keep my virtual experience open 24/7?
Experiences remain open continuously with optional live notifications.
28. What is the difference between physical and virtual space?
Physical space is limited; virtual space is always available and scalable.
29. How is a virtual experience produced?
Through digital twins, 3D product models, or fully virtual environments.
30. What problem does VMC ultimately solve?
VMC removes physical limitations by enabling always-open, interactive virtual experiences.
